Kaola: China’s Other Major CBEC Platform

In 2015, NetEase officially launched Kaola - their Cross-Border eCommerce (CBEC) platform. Their model was simple: cut out all the 'middle-men' and foster close, direct-purchase relationships with overseas brands. This strategy gave them a pricing edge over competitor platforms which they did not hesitate to pass onto their customers. Unsurprisingly, Kaola's popularity grew exponentially, and

Ready to find out more?

Set up a 30 minute consultation now.