We at RooLife are hugely proud of last week’s announcement of the partnership between listed-companies RooLife and AFT Pharmaceuticals, with the support of NZTE and Alibaba’s Group, to launch the Kiwi Health online store on Tmall in China!
The partnership reflects a growing trend we are seeing first-hand towards increased demand for Australian and New Zealand and health products in China. “New Zealand products have a strong reputation and remain a popular choice with consumers in China,” echoes Alibaba Group’s Managing Director in Australia and New Zealand, Maggie Zhou. COVID-19 has even accelerated demand for health and wellness products in China, with AFT’s Vitamin C Lipo-Sachets being a case in point.
[left] Official Kiwi Health Tmall store launch signing featuring AFT Pharmaceuticals, NZTE, Alibaba Group, RooLife Group.
So how did the opportunity for AFT Pharmaceuticals to enter China come about? AFT Pharmaceuticals’ Founder and CEO, Dr Hartley Atkinson noticed Chinese consumers in New Zealand were buying an increasing amount of their products, as he shares, “Our products have already secured a strong following with the local Chinese consumers living in Australia and New Zealand.” This prompted the AFT team to realise their products may also be in demand in China, and subsequently they started investigating routes to market.
[Above] Selection of AFT Pharmaceuticals product range.
[from Left] Bryan Carr (dialling in remotely) alongside AFT Managing Director/CEO Hartley Atkinson and Alibaba NZ Country Manager, Pier Smulders.
Tasked with executing digital marketing, store operations and product distribution for AFT Pharmaceuticals, RooLife Group is working hard to build the store foundations in preparation for Alibaba’s 11.11 Global Shopping Festival, the world’s largest online shopping event. And this is no easy feat. KOLs, KOCs with live-streaming are some of the targeted marketing strategies being rolled out to build hype and intrigue for various AFT product lines.
The AFT Pharmaceuticals’ Kiwi Health Tmall store launch and market trends are a good reason for similar brands to consider the possibility of selling into China. RooLife Group’s Bryan Carr shared his optimism, “We have seen the successes achieved by large Australian and New Zealand based pharmacy chains online in China.”
If your product or brand is in the health and wellness category, from Australia or New Zealand, already in demand by local Chinese consumers living in Australia and New Zealand, now is the time to consider your China market-entry strategy.