RooLife Group is an ASX-listed ChinaeCommerce company. We develop and executesustainable commercialisation strategies.
With each day that passes, a growing number of foreign competitors are seeking access to China. Simultaneously, we’re seeing a rise in innovative, grass-roots domestic competitors. These players leverage their close, intricate market understanding to quickly capitalise on new opportunities.
As a result, China’s consumers are spoiled for choice, particularly with regards to China E-Commerce. They are also more discerning than western consumers. This means they’re more likely to conduct extensive research before purchasing. Subsequently, it is becoming increasingly challenging to achieve cut-through with each marketing dollar budgeted.
Without an insights-driven strategy in place, launching in China can prove to be an expensive and unfruitful exercise. For instance, many businesses discover too late that their China market demographics vary significantly from their western customers. Undoubtedly, this has major implications for your ideal marketing mix. Careful consideration must therefore be taken when developing your key messaging, channels and pricing etc.
If your business wants to sell to China, market research is now a vital strategic component. Fortunately, RooLife’s research solutions provide your business with the knowledge and insight to truly make a dent.
RooLife Group can provide you with a deep understanding of your:
RooLife Group utilises a range of techniques to give your business comprehensive market insight. These include:
Our research is then boiled down into easily-digestible findings and recommendations. In turn, your business is better-able to optimise investment allocations into the channels most likely to achieve cut-through. Our strategy reports cover: