WeChat Marketing

Reach more customers with WeChat marketing

WeChat Marketing Solutions

WeChat verified business account

We'll create your official WeChat account, verify your account and help manage the day-to-day account administration.

WeChat H5 mini-apps

We’ll design in-app mini-programs to be highly engaging and shareable, with interactive elements and video.

WeChat store

A well-optimised store is critical to your success on WeChat. We’ll register your store, design your storefront, manage its functionality and handle customer service.

Customer Relationship Management

We can help you improve communication with your customers and subscribers through a strategically designed menu and a wisely executed and sophisticated CRM process.

WeChat Paid Advertising

We’ll expand your reach by creating engaging WeChat Moments and banner ads and then expertly targeting an audience that is receptive to your offers.

WeChat marketing

Our team of marketing experts in China know how to generate buzz through content marketing, branding, WeChat group marketing, influencer outreach (KOL and KOC) and loyalty programs.

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Why choose Roolife Group as your WeChat marketing agency?

WeChat is not just a social networking platform, it's an ever-growing ecosystem offering a wide range of services to its users, and hosting a wide variety of third-party integrations.

Because WeChat touches nearly every aspect of users’ lives, you need someone on your team who not only knows the platform inside and out, but who also possesses a deep knowledge of Chinese culture, consumer preferences, digital trends and audience engagement.

Perth-based Roolife Group has dedicated personnel on the ground in China, giving us a unique perspective on Chinese culture. This in turn allows us to help build your brand's reputation, establish your company as a trustworthy entity and increase sales on WeChat.

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Tips for succeeding on WeChat

The process for opening an official WeChat account is different for foreign brands than it is for brands operating in China. You’ll want to have relevant documents on-hand including your business licence and your passport. It’s also important to verify the account within 30 days or you risk having the account closed.

RLG has opened hundreds of WeChat accounts. We can help you navigate the account setup process, as well as help you build and optimise your official page.

WeChat’s CRM software allows you to maximize the value of each individual user, but to do this, you’ll need to learn how to optimise the software to your advantage. You’ll need to spend a lot of time digging though your user analytics, keeping up-to-date on new functionality and testing out third-party app integrations that make analysis and outreach even easier.

Roolife Group’s Mandarin-speaking team are well versed in digital marketing, CRM and social account management, and can take care of this time-consuming task for you.

Mini-apps, or mini-programs, are interactive microsites intended to be viewed on mobile phones, and commonly shared on WeChat. They can be used for a variety of marketing applications, including games, brochures, invitations, sales promotions and more. You’ll want your mini-apps to be highly engaging, well designed and inclusive of elements like audio, music and animations.

We have a team of strategists and designers who can identify strategic uses for your mini-apps and design them in a way that promotes conversions and shares.

While WeChat certainly does a lot of things, it’s not the only major app in China. You’ll also want a presence on other apps like Tmall, the largest cross-border eCommerce site in the country, and LittleRedBook, a social sharing site popular with trend setters.

Roolife Group’s team of marketing experts not only will optimise your marketing within WeChat, but will also create an omni-channel presence that will foster synergy and promote growth.

Our WeChat Examples and Case Studies

We’ve helped many brands drive brand awareness, successfully engage customers and increase ROI using WeChat.

Check out some of our WeChat marketing campaigns below.

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Are you ready to unlock a world of potential?

'New Market Ready' Consultation
Ready to expand into new markets and want to understand the potential for your business? Contact us to organise a ‘New Market Ready’ consultation. Pre-qualify using RLG's ‘New Market Ready’ survey to be completed prior.

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