Created brand activation and channel to market for one of New Zealand’s largest & fast moving dual listed pharmaceutical companies; AFT Pharmaceuticals (ASX: AFP, NZE: AFT) for both their nutritional as well as over-the-counter (OTC) product lines while navigating increasing complex and challenging China regulatory environment.
Business Objectives
- AFT is a company that has grown from a start-up in a garage in 1997 to today being a significant player in the Australian and New Zealand pharmaceutical market.
- Need to organize and develop controlled, official B2C & B2B networks in China.
- Raise consumer awareness for AFT Pharmaceuticals through social media, direct to consumer engagement.
- Develop their direct to consumer sales presence on TMall Global
- Launch 27 OTC products direct to consumer in China.
Our Approach
- Aided the registration process for all SKUs in the cross-border eCommerce realm, direct to TMall Global, Little Red book.
- Set up launched and managed a TMall Flagship store as well as all the promoting work related to platform in China.
- Launched & managed all key social media engagement platforms.
- Using our relationships, knowledge & experience with Tmall global, launch their OTC products first on this platform.
Results
- Brand Activation/Official Accounts and KOL engagement for key products lines on WeChat, Weibo, Little Red Book, etc…
- Identified and managed key selling into the China market from Australia, New Zealand, Hong Kong and mainland China.
- Launched KiwiHealth TMall Flagship Cross border Multi-brand multi-category health store to launch over 25 brands, across 2 categories (nutritional and OTC).
- After one year of negotiations and regulatory submissions have gotten approval for 7 of AFT OTC products to be launched in China.


Are you ready to unlock a world of potential?
New Market Ready Consultation
Ready to expand into new markets and want to understand the potential for your business? Contact us to organise a ‘New Market Ready’ consultation. Pre-qualify using a ‘New Market Ready’ survey to be completed prior.
Ready to expand into new markets and want to understand the potential for your business? Contact us to organise a ‘New Market Ready’ consultation. Pre-qualify using a ‘New Market Ready’ survey to be completed prior.