Business Objectives

• AFT is a company that has grown from a start-up in a garage in 1997 to today being a significant player in the Australian and New Zealand pharmaceutical market.
• Need to organize and develop controlled, official B2C & B2B networks in China.
• Raise consumer awareness for AFT Pharmaceuticals through social media, direct to consumer engagement.
• Develop their direct to consumer sales presence on TMall Global
• Launch 27 OTC products direct to consumer in China.

Our Approach

• Aided the registration process for all SKUs in the cross-border eCommerce realm, direct to TMall Global, Little Red book.
• Set up launched and managed a TMall Flagship store as well as all the promoting work related to platform in China.
• Launched & managed all key social media engagement platforms.
• Using our relationships, knowledge & experience with Tmall global, launch their OTC products first on this platform.

Results

• Brand Activation/Official Accounts and KOL engagement for key products lines on WeChat, Weibo, Little Red Book, etc…
• Identified and managed key selling into the China market from Australia, New Zealand, Hong Kong and mainland China.
• Launched KiwiHealth TMall Flagship Cross border Multi-brand multi-category health store to launch over 25 brands, across 2 categories (nutritional and OTC).
• After one year of negotiations and regulatory submissions have gotten approval for 7 of AFT OTC products to be launched in China.