Weibo Marketing

One of Weibo’s biggest strengths is helping to surface trends. In order to ride these trends, it’s important that you’re aware of them. Use Weibo to identify trends and then use this to inform your content.

Our Mandarin-speaking team on the ground in China are expert digital marketers who are fully immersed in Chinese culture and up-to-date on the local trends. This is a winning combination that will help become the next Weibo trendsetter.

As a mix between Twitter and Facebook, it’s not hard to see that interacting with your audience is extremely important: likes, shares, comments, ‘retweets’... The platform relies on interactions and so does your Weibo reputation. Make sure you respond to comments in a timely fashion, comment on others’ posts and share interesting content with your audience

When managing your accounts, our social media team takes great care to grow your following, foster your audience and protect your reputation.

The trend-promoting nature of Weibo means that influencers play a huge role on the platform. After all, who else would create and spread these trends? It’s important to develop relationships with these influencers and then pay or gift them to promote your products. Then you’ll need to integrate your Tmall or Taobao shops within your Weibo posts to make it a seamless process for your buyers.

We already have connections with major Chinese influencers, and our network is growing. We’re also very well versed in the marketing tactics and shop integrations necessary to grow your reputation and your ROI.

Advertising on Weibo is usually cheaper than it is on larger platforms like WeChat. Therefore, you should consider using paid advertising to expand your reach on Weibo. You can boost your content, pay influencers to share it or run advertising campaigns. 

At Roolife Group, we specialize in creating engaging and shareable content that also makes the most out of every advertising dollar spent.