Yoho!’s popular eCommerce platform for men, women and even kids. Currently, the product listings are exclusively apparel, footwear, jewellery and accessories.
It’s also important to be wary that just like all major eCommerce platforms in China, Yoho! is now leveraging their position to create their own apparel. This is largely being achieved through collaborations with domestic KOLs, designers and labels. Notable recent collaborators include Lin Jun Jie 林俊杰, actor Yu Wen Le 余文乐, as well as brands Hood By Air, Joy Rich, KTZ, Marcelo Burlo.