Reid Fruits Cherries

Reid Fruits deploys Laava’s Digital Fingerprints to outsmart counterfeiters

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Tasmanian cherry grower Reid Fruits has teamed up with brand and product integrity startup Laava to prevent counterfeiters from copying Reid’s distinctive packaging.

Reid Fruits is applying Laava’s patented Smart Fingerprint technology on its cherry boxes for 20 export markets during the 2019–20 season. The technology uses advanced computer vision technology developed in collaboration with CSIRO to produce a unique ‘fingerprint’ that can be scanned by any smartphone.

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