RooLife Group is an ASX-listed China eCommerce company. We develop and execute sustainable commercialisation strategies.
Roolife’s in-house marketing and sales team have the capabilities to orchestrate:
RooLife directly provides product, marketing and sales support to the direct-sales departments of China’s major eCommerce platforms. These include Tmall Global, JD Worldwide, VIP Shop, Kaola and several others.
We also supply dozens of eCommerce businesses that operate standalone flagship stores across a wide variety of social and eCommerce platforms.
Can your products be registered quickly and easily for General Trade Registration? Roolife has extensive experience registering goods for general trade to support regular OTC sales and distribution on domestic eCommerce platforms.
Over the past decade, China’s middle-class population has grown at an enormous rate. In turn, so too has China’s demand for high-quality and novel foreign goods.
The emergence of multi-hundred-million-dollar grey (Daigou) channels into China throughout the early 2010s presented a number of challenges for China’s government. Not only was the industry incredibly difficult to regulate and monitor from a quality control perspective, but China was also missing out on countless dollars in foregone tax/import revenue.
Daigou traders were able to flourish; largely due to the challenges that existed for foreign brands to obtain General Trade Registration (GTR) for their products. GTR enables regular export to China, whereby product can be sold over the counter in physical retail stores. In the early 2010s, the costs and red tape associated with GTR were so high, such that most brands simply couldn’t justify a commercial China launch.
For a bit of perspective, General Trade Registration for a single skincare SKU would:
In came the implementation of Cross-Border eCommerce (CBEC) in 2015, which can be viewed as almost a pivot on personal importation laws. Foreign businesses were now able to list their products on specially registered China shopping sites for a fraction of the costs, time and red tape typically associated with GTR. i.e. Multiple skincare SKUs could now be registered and listed in a matter of days, with no animal testing, and marginal, if any registration costs. Orders could then be fulfilled directly from the business’ home country, or via CBEC bonded warehouses in specialised free-trade zones.
This was the first major step taken by the Chinese government to ‘clean up’ the grey Daigou channels. CBEC channels gave the Chinese government improved transparency, supply chain control and tax revenue over China’s imports. Simultaneously, foreign brands were able to develop an official presence in China relatively easily and inexpensively.