Murray River Organics on Chinese Social Media

Ecommerce in China

Annie Hsiao

China is by far the number one country for Ecommerce, with a revenue of $1.5 Trillion USD in 2022, and this is only expected to grow.

In this section, you’ll find dozens of guides that help you understand the nature of Ecommerce in China, with a special focus on cross-border Ecommerce.

While international brands had been selling their products via Chinese Ecommerce sites for years prior, it wasn’t until 2007 that various government agencies began releasing policies to promote this practice even more – and making it easier than ever for foreign brands to sell their products in China.

Learn about the history of cross-border Ecommerce in China, how it transformed the world of Ecommerce and how to navigate this exciting new world.

We’ll touch on some of the most popular cross-border eCommerce sites like Tmall and Little Red Book as they relate to the overall industry. But we also have a separate section of guides that teaches you how to use these sites like a pro, over at our Chinese Digital Platforms section.

Ecommerce in China Resources

The ultimate guide to cross-border ecommerce in China

The history of cross-border ecommerce in China

Chinese Digital Platform Services

Douyin (TikTok) Marketing Agency

Little Red Book Marketing – Xiaohongshu

Tmall Agency Partner

WeChat Marketing Services

Weibo Marketing Services