The VORA brand and product range has been developed based on demand identified by RLG’s online sales platforms and digital marketing systems in the Australian and Chinese markets and services the strongly growing global demand for healthy, sustainable, food products and the existing and forecast demand for plant proteins.
VORA is a range of Australian products leveraging the global high regard for Australia’s agricultural and food products and the VORA brand provides RLG with higher margins on sales under this brand and the ability to rapidly respond to identified demand for products.
Bryan Carr, RLG’s Managing director commented, “The launch of the VORA brand and product range represents the culmination of the last 12 month’s investment in data mining, product demand assessment, product formulation and brand positioning. The COVID-19 pandemic has influenced consumer behaviours with one of the most notable being an enhanced desire to lead a more sustainable life. VORA has been positioned to meet this objective, with the vision to be Good for You, Good for the Planet. Good Business”.