Access to the Chinese market

China has a massive consumer market with a growing middle class, presenting a significant opportunity for foreign brands to expand their customer base and increase sales. CIIE provides a platform for import brands to showcase their products and connect with potential Chinese buyers and distributors.

Government Support

CIIE is endorsed and supported by the Chinese government, which actively encourages and facilitates foreign trade and investment. The event offers a favorable environment for import brands, with simplified customs procedures, favorable policies, and incentives.

Networking and Partnerships

CIIE attracts a wide range of participants, including importers, distributors, retailers, and industry professionals from various sectors. It provides an excellent opportunity for import brands and marketing agencies to network, establish partnerships, and explore collaboration opportunities with both Chinese and international companies.

Brand Exposure and Marketing

CIIE receives significant media coverage and attracts a large number of visitors, including government officials, business leaders, and industry experts. Participating in the exhibition allows import brands to increase their visibility, enhance brand recognition, and promote their products and services to a targeted audience.

Industry Insights and Trends

CIIE features various forums, seminars, and exhibitions that focus on different industries and sectors. Import brands and marketing agencies can gain valuable insights into market trends, consumer preferences, and industry developments, which can help them tailor their strategies and offerings to the Chinese market.

Objectives of attending CIIE

Expand Distribution Channels in China

• Represent our brand in China to find distributors and channels.
• Key Performance Indicator (KPI): Establish at least 20 follow-up distributor channels (per team member).
• Post-event deliverables: Detailed report and follow-up plan.