FHC China



FHC Shanghai Global Food Trade Show is a prominent event in the food industry. It brings together participants from around the world, including manufacturers, distributors, retailers, and professionals. The show offers networking opportunities, market insights, a product showcase, business expansion possibilities, and educational programs, making it a valuable platform for industry professionals and businesses.

  • Date: November 8-10, 2023
  • Venue: Shanghai New International Expo Centre (SNIEC), China
  • Venue Address: Longyang Road, Pudong, Shanghai
  • Indoor Exhibition Hall: N1-N5, Hall E3-E7, Hall W4-W5
  • Organiser: Shanghai Cuisine Association, Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd.

Access to the Chinese market

China has a massive consumer market with a growing middle class, presenting a significant opportunity for foreign brands to expand their customer base and increase sales. CIIE provides a platform for import brands to showcase their products and connect with potential Chinese buyers and distributors.

Government Support

CIIE is endorsed and supported by the Chinese government, which actively encourages and facilitates foreign trade and investment. The event offers a favorable environment for import brands, with simplified customs procedures, favorable policies, and incentives.

Networking and Partnerships

CIIE attracts a wide range of participants, including importers, distributors, retailers, and industry professionals from various sectors. It provides an excellent opportunity for import brands and marketing agencies to network, establish partnerships, and explore collaboration opportunities with both Chinese and international companies.

Brand Exposure and Marketing

CIIE receives significant media coverage and attracts a large number of visitors, including government officials, business leaders, and industry experts. Participating in the exhibition allows import brands to increase their visibility, enhance brand recognition, and promote their products and services to a targeted audience.

Industry Insights and Trends

CIIE features various forums, seminars, and exhibitions that focus on different industries and sectors. Import brands and marketing agencies can gain valuable insights into market trends, consumer preferences, and industry developments, which can help them tailor their strategies and offerings to the Chinese market.

Networking Opportunities

Attend FHC Shanghai to connect with industry experts, potential partners, and suppliers, opening doors for collaborations and future business opportunities.

Market Insights

Gain valuable market insights, and stay updated on trends, innovations, and consumer preferences by attending seminars, conferences, and product demonstrations at FHC Shanghai.

Business Expansion

Expand your business operations and explore new markets by exploring partnerships, distribution channels, and sales opportunities at FHC Shanghai.  Engage with diverse participants interested in the Chinese market.

Product Showcase

Explore a wide variety of food and beverage products, including international and domestic brands, at the extensive exhibition area.  Discover new products, assess quality, and conduct market research.