- Email: info@roolifegroup.com.au
Nuria: Capitalising on Opportunity Without Compromising on Values
Nuria Beauty, an ethically conscious and sustainable skincare company wanted to:
- Tap into China’s booming CBEC market without compromising on their anti-animal testing ethos
- Deepen their engagement with their brand audiences on their existing China platforms
- Achieve better ROI on their China strategy
- Develop their core brand presence on major eCommerce and digital platforms
- Raise their brand exposure through China’s key digital and social media platforms
RooLife's Approach
- Took over the management of Nuria’s WeChat and Weibo accounts in August 2019
- Launched brand on major female-oriented eCommerce, digital and social platforms.
- Took over the ongoing development and management of digital marketing and sales plans and campaigns
- Closed underperforming eCommerce operations
- Currently in the process of launching a Tmall flagship store
- Seeding stock to various B2B sellers and merchants
Touchpoints (11+)
[Above] KOL小草der introduces the unique formulation of Nuria skin serum and it’s repairing propertities, as well as how use and apply it.
Results
- Accumulated exposure across all campaigns: 7.74 million views
- Engagements across all campaigns: 33K