- Email: info@roolifegroup.com.au
About Trilogy
Trilogy is a NZ-based skincare company. It is founded in 2002 by two sisters who sought a solution for their sensitive skin. The sisters pioneered the use of natural ingredients when they discovered the powerful benefits of rosehip seed oil. Trilogy was a client of RooLife from 2016-2018 leading up to their sale to a Chinese parent company.
Cleaning Up and Developing their China Sales Channels
Trilogy, a NZ skincare company wanted to:
- Develop their B2C presence across all relevant CBEC platforms
- Regain control over the branding materials being used in China by their partners
- Develop an integrated omnichannel eCommerce, social media, search and digital strategy across a range of platforms
- Gain greater visibility and transparency of their convoluted B2B sales networks
RooLife’s Approach
- Launched flagship CBEC stores and accounts on JD, Tmall, Xiaohongshu, VIP, Kaola, Yunji and WeChat, with dedicated operators, support, sales and marketing staff.
- Audited existing B2B distributors, sourced new distributors. Limited distribution to qualified leads and major eCommerce platforms. Supported distributors with frequent one-off promotions as well as tailored marketing, sales and branding support.
- Orchestrated integrated online and offline marketing campaigns campaigns leveraging livestreaming, KOLs, media purchasing, PPC and other activities
Touchpoints (10+)
Outcomes:
- Set up five official direct channels on all key cross border eCommerce platforms in under 12 months.
- Implemented brand building strategy while achieving $USD8.2M in retail sales year one.
