Chinese Digital Platforms

Brad Buzzard

It’s no secret that the Chinese digital landscape has changed dramatically in recent years. The number of platforms and apps available for consumers is growing exponentially, and it’s important for foreign brands to understand the state of digital platforms in China in order to stay relevant and competitive.

In this section, you’ll find a number of guides that will teach you everything you need to know about Chinese digital platforms, including Tmall, Little Red Book (Xiaohongshu), WeChat, Weibo and more.

We also have a separate section where you can find related guides on digital marketing in China and Ecommerce in China.

Chinese digital platforms resources:

The top 5 Chinese social media apps

Top 5 Chinese marketplaces for foreign brands