Little Red Book, or Xiaohongshu (XHS) has long been praised as the platform which first made social commerce viable in China. Investors Tencent and Alibaba frequently leverage the $6 billion platform as an exposure-building tool to drive their own sales domestically. Now with former Citigroup investment Banker Yang Ruo appointed as CFO of financial strategies, it appears XHS is on track to list in the US.
Last Wednesday, Tmall launched IPmart – a platform comprising of an IP Copyright Center, IP Eco Alliance, IP Operation Center and IP Contract Center. Through IPmart, Tmall merchants gain access to blockchain-powered tools aiding with things such as IP selection, licensing, product development, marketing and importantly, counterfeit mitigation. The move is likely to engrain Tmall as a major player in China’s fast-rising, $15.37 billion Chinese IP licensing market.
Zhihu is a Chinese Q&A platform renowned for its popularity amongst sophisticated and highly-educated audiences. By contrast to comparable platforms in the west, Zhihu has grown up substantially over the past decade. In fact, it is well on track to becoming China’s premier knowledge and information-searching super-app. With backing from Kuaishou, Tencent and Baidu, it seamlessly integrates across a variety of China’s most influential technology ecosystems.