Last Wednesday, Tmall launched IPmart – a platform comprising of an IP Copyright Center, IP Eco Alliance, IP Operation Center and IP Contract Center. Through IPmart, Tmall merchants gain access to blockchain-powered tools aiding with things such as IP selection, licensing, product development, marketing and importantly, counterfeit mitigation. The move is likely to engrain Tmall as a major player in China’s fast-rising, $15.37 billion Chinese IP licensing market.