The Celebrity Slim Program is an easy-to-follow meal replacement diet plan designed to help anyone lose weight. Owned by Probiotec Limited, Celebrity Slim is an Australian industry leader in the weight loss category.
[Above] Excerpts from numerous KOL Livestreams on Taobao Live
[Above] KOL 橘丽丝Genius introduces the Celebrity Slim program on Taobao Live.
RLG successfully expanded Celebrity Slim’s market penetration across a variety of major and emerging channels. This is evident when observing sales across Little Red Book, JD and VIP official platforms. Retail sales revenue of over $500k achieved in year two.
First Launched in May 2017
20,044 units sold
First Launched in July, 2018
9.75 million page views
First Launched in June 2017
1687 units sold
[Above] KOC QQ小冰 introduces the Celebrity Slim program on Little Red Book.