Outcome to Date
RooLife successfully expanded Celebrity Slim’s market penetration across a variety of major and emerging channels. This is evident when observing sales across Little Red Book, JD and VIP official platforms. Retail sales revenue of over $500k achieved in year two.
First Launched in May 2017
20,044 units sold
First Launched in July, 2018
109 units sold
First Launched in June 2017
1687 units sold
- Tmall Global is the biggest cross border E-commerce platform in China. Our Tmall FS will launch in coming days. Will grow into the best-selling store.
- NetEase Kaola is growing so fast，and we have good relationship with their BD and Purchase Department. The goal is to enter Kaola in the first half of the year. It will greatly increase the brand’s awareness.
- JD Global also has a large market share. Its hot sale category is 3C products, but the health care category is growing steadily, we will reopen stores if the category is mature and the platform has more resources to support.
- Besides, we will sell on new B2B channel and Taobao distributor to increase sales and build brand awareness.